West Shore Brewing Company is an up and coming brewery based in Clarence, NY. Their business is themed around the historic railroad line that ran through Western New York in the 1800s. Their taproom is filled with historic train memorabilia, tying in the brewery’s connection to the local rail-line.
In working with West Shore Brewing, I have developed their overall brand identity as well as a new website, social media graphics and most recently, a series of packaging designs for can releases. I explored a variety of styles for this series of can art. The flagship releases have focused on train related imagery. The intent of these designs was to make trains both eye-catching and marketable to a larger audience. Many of the single run can releases have a completely different esthetic- the Hammock Time design embodies the essence of drinking an ice-cold beer on a hot summer day.