Rusty Nickel Brewing is a small brewery in West Seneca, New York. They wanted to convey a down to earth, fun, and sometimes humorous personality in their can art. I have created multiple can systems to fit specific needs. There is a flagship look and feel with the same fonts and format for a recognizable appearance on shelves but also to help minimize turnaround times. There were also one off systems such as Drift or their Bakeshop series which allowed us to step outside the lines a bit to create something fun and attention grabbing.