Project Description

Mardi Gras Casino & Resort is nestled in the hills of Cross Lanes, West Virginia. This small town is home to the New Orleans themed casino and hotel. This casino attracts a wide variety of patrons ranging from high stakes gamblers to the casual weekend visitor.

The design plan for Mardi Gras was to update the original logo and make it more modern and readable. Pulling concepts from New Orleans and the famous Mardi Gras festival, we settled on a simplified geometric crown with a spade neatly placed in the center. This tied in the theme of the casino while also subtly showing a gaming reference. The logo transitioned into a complete overhaul of the brand, including print materials, signage, and direct marketing.