First Line Brewing is a small brewery in Orchard Park, New York that is owned and operated by a family of military members and first responders. They have exploded onto the Buffalo craft beer scene with their unique flavors and patriotic-themed cans.
I have worked with First Line Brewing to develop their overall brand, beginning with a can design that could be used across all of their new releases. This particular can design was centered around an American Traditional style eagle, a symbol representative of their brand. The back of the can featured a vertical bar for the brewers to write in the beer name, ABV percentage, and date canned. Since then, I have designed stand alone labels for several of First Line’s flagship releases, continuing with their bold and patriotic aesthetic.