Project Description

First Line Brewing is a small brewery in Orchard Park, New York that is owned and operated by a family of military members and first responders. They have exploded onto the Buffalo craft beer scene with their unique flavors and patriotic-themed cans.

I have worked with First Line Brewing to develop their overall brand, beginning with a can design that could be used across all of their new releases. This particular can design was centered around an American Traditional style eagle, a symbol representative of their brand. The back of the can featured a vertical bar for the brewers to write in the beer name, ABV percentage, and date canned. Since then, I have designed stand alone labels for several of First Line’s flagship releases, along with other sub brand pieces like their AMRCN clothing brand and their in house Bourbon Bar “Black Smoke”.