EVL INK is a Tattoo studio based in Ellicottville, NY. They are a small shop that features talented artists, led by their owner Vinny. With the shop being located in the tourist area of Ellicottville, the goal of the marketing was to draw attention to the shop and its artists.

EVL INK gave me the opportunity to assist them in establishing their brand and developing merchandise to promote their shop. I began by creating a unique badge logo, tying in the surrounding forests of the Ellicottville area with the image of a simplified tree. The outdoor esthetic transitioned well into their clothing designs featuring the night sky and trees. Similar pieces also included a line art moth which blended outdoor imagery with the traditional tattoo style.