Briar Brothers Brewing Company is a new Buffalo-based brewery focusing on creating some of the most innovative beer you have ever tasted. I worked with brothers, Dylan and Joel, to help bring their vision to life for their logo and packaging designs.
I began by creating the logo which was based on the image of a hop used in brewing. The logo has gone throw a transition phase in the past few years, growing with the business. The original geometric logo has been incorporated into a badge style lockup for signage and merchandise purposes. We have also gone away from the base brand entirely in some instances, moving towards a looser traditional tattoo style. The new can systems, apparel and membership cards reflect this new style direction.