Briar Brothers Brewing Company is a new Buffalo-based brewery focusing on creating some of the most innovative beer you have ever tasted. I worked with brothers, Dylan and Joel, to help bring their vision to life for their logo and packaging designs.
I began by creating the logo which was based on the image of a hop used in brewing. The line-art logo is both readable and innovative with it’s use of geometric elements. The can designs are further centered around the geometric logo and feature an opening intended for hand-writing the beer’s flavor. This design was a practical solution for a brewery that is always making something new. Regardless of their new flavors, they can easily be incorporated into the flagship can design.